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Lecture: War GameAssigned Reading
War GameDuring this simulation, your task is to formulate a strategy on behalf of one of the major industry participants (Allscripts, Kaiser Permanente, McKesson, and Microsoft) for the 2010-2011 timeframe. Your strategies should be focused on how your company will gain a strong market position or increasing share of the growing EHR market and the opportunities created by the American Reconstruction and Recovery Act (ARRA) of 2009. Your strategies should also take into account the likely strategies of your competition/co-opetition participants. Co-opetition occurs when companies work together for parts of their business where they do not believe they have competitive advantage, and where they believe they can share common costs. For co-opetition to work, companies need to very clearly define where they are working together, and where they are competing.Four student teams from will represent Allscripts, Kaiser Permanente, McKesson, and Microsoft. Georgetown University faculty will facilitate the strategy game. The facilitators will ensure that all relevant competitive issues are brought out in the course of the game. The facilitators may also raise issues that might not otherwise have been considered by the various teams. We have also assembled a panel of judges drawn from academia and industry. The panel will not only judge the teams and award the prize, but it also will shape the surprise scenario. Our judges and observers are leading industry trend watchers and leaders from global organizations headquartered in Europe and North America. Each organization will be assigned to one of four teams, representing the four competitor companies. Each team will work in its own breakout room. The first task for each team will be to complete a Four Corners Analysis, describing the drivers, assumptions, strategy and capabilities of the company it represents. Each team will present its analysis to the other teams, and each of them will have an opportunity to question your analysis. Being prepared to defend your team’s analysis is an important factor in the war game’s ultimate success. Remember that you will be presenting your analysis to the other teams, and each of them will have an opportunity to question your analysis, so be prepared to defend it. Once you have presented and defended your Four Corners analysis, we will go through the scenario response exercise. The facilitators will announce a fictional but plausible scenario and provide some supporting realistic details. Your team should focus on what its own strategy will be in response to the scenarios we present. The teams are free to negotiate a deal with each other within the constraints of anti-trust rules. Teams can’t agree to divide up markets or fix prices, but a team could agree to acquire or be acquired, or to partner with or license another team’s products. Remember that the time is limited, so the teams can’t spend too much time negotiating. The output from each team should be a modified strategy that responds to the changes reflected in the scenario. Teams should consider the likely actions of the other players. They should be prepared to defend the responses they have crafted. Following each presentation, judges will rate team performance. Judges will add a final presentation score to the points already accumulated in previous rounds to award the winning team its prize. You are asked to complete the following tasks:
PresentationsStudent presentations are posted here and judges feedback are at the bottom of the presentations. We are proud to present the winners of 2009 War Games, reacting to the following imaginary news item:
The 2009 winner was All Script: Judge's Comments► Here are reports from 2008 competitions:
MoreFor additional information (not part of the required reading), please see the following links:
This page is part of the course on Information Systems. This page was last edited on 08/19/2010 by Farrokh Alemi, Ph.D. ©Copyright protected. |
