1. What is your web site?
2. The lecture on online patient education provided a model for how successful health education sites could be organized. Examine the model provided regarding what will lead to use of a web site and its effectiveness. Using this model show how your web site has incorporated ideas raised here. Give the URLs where on your web one can find the relevant result?
3. The lecture on online clinical services described in detail how online counseling is different from face to face counseling. In what way is your online service different from face to face methods of doing the same? Describe the key advantage that your online services have over face to face services? Just being more efficient is not enough, you need to show that your service is more effective or accomplishes tasks otherwise not done. You also need to point out to a page on your web where these advantages are discussed.
4. The lecture on "Why online services fail?" discussed what it takes to succeed. It laid out a number of steps that could help health care online companies. Show that you are following these steps. Discuss where in your web page you have implemented the steps recommended.
5. The lecture on "Online marketing" discussed how markets should be segmented. Discuss how you have segmented your market and how you are providing different web pages to these segments. Provide specific web URLs for each segment.
6. The lecture on "Creating trust" discussed a number of static and dynamic ways of creating trust. Review each of these and show where on your web one can find the static components. Show the email protocols and how they create trust over time.
7. The lecture on administrative services discussed the cost of services. Provide a web page that discusses why your online service will have a lower cost than face to face.
8. You were asked to review the marketing plans of another student. Discussed how the review led to changes in your plans for marketing?
9. You were asked to market your site to 10 people, discuss the utility of the emails you had anticipated and list the milestones that the longest email communication went through.