George Mason University

 

Assessing Trustworthiness of a Site


 

Enter URL of the site you are evaluating: 

Here are 20 questions you can ask about this site to assess its trust worthiness:

  1. Is the industry reputable?  
     
  2. Is the company well known? 
     
  3. Does the site explain the potential risks that I face at the site?
     
  4. Does the site describe who should avoid it?
     
  5. Does it explain how to recognize quality in similar services?
     
  6. Does the site provide only information or does it also provide encouragement and support?
     
  7. Does the site has as its goal to teach skills and resources that will minimize my dependence on others, including the site?
     
  8. Is it easy to understand and navigate the site? 
     
  9. Is there a legal promise to keep information private?
     
  10. Is there access to people who have used the site?
     
  11. Has an independent group of people evaluated the impact of the site on patient outcomes such as morbidity, mortality, functional status, or overall health?
     
  12. Do consumers have access to complaints filed against the company?
     
  13. Is the source of information clearly given? Is the source a trusted authority?
     
  14. Is the date the web site last updated recent compared to changes in the topic?
     
  15. Are the sponsors and advertisers at the site clearly specified?
     
  16. Is it clear what are not the goals of the site that might be assumed that might be assumed by a naive user?
     
  17. Does the site explain what external recourse the customer has if the product is misleading or deceptive?
     
  18. Does the site explain whether information provided by me is shared with others in a clear fashion?
     
  19. Is there a commitment to continue with the site and services and does the organization have the resources to do so?
     
  20. Is there an ongoing process of improving the site?

What is the Google Rank for this site? 

On a scale from 0 to 100, where 0 is a deceptive site that should not be trusted and 100 is the most trust worthy site, how do you rate this site? 

Reviewer Contact Information

Enter your first name: 

Enter your last name: 

Enter your email in the format name@server.com

Bring your response with you to class for open discussion and submit it here too.


This page was created by Farrokh Alemi, Ph.D.  Last revised on 10/22/2011.  This page is part of the course on Electronic Commerce and Online Market for Health Services.  This is the session on Creating Trust.