Electronic Commerce and Online Market for Health Services
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About the Course
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  Online marketing
  Search engine marketing
  Creating trust
  Online patient education
  Online clinical services 
  Why online services fail?
  Administrative services online
  Online health records

This course focuses on the development of online health services, the organization of online health care businesses, online marketing (in particular one to one marketing), and online financial and clinical transactions. We review the literature on impact of computer services on patient care and health care organizations. We also contrast examples of successful and bankrupt technology firms in health care. 

This is the index page of the course.   This course and related pages were created by Farrokh Alemi, Ph.D.  Last revised on 10/22/2011.  This page is part of the course on Electronic Commerce and Online Market for Health Services