 |
Lectures
Scenario
Online
marketing
Search engine marketing
Creating trust
Online patient education
Online clinical services
Why online
services fail?
Administrative
services online
Online
health
records
This course focuses on the development of online health services, the
organization of online health care businesses, online marketing (in
particular one to one marketing), and online financial and clinical
transactions. We review the
literature on impact of computer services on patient care and health care
organizations. We also contrast examples of successful and bankrupt
technology firms in health care. |
