This course provides a graduate level perspective on the effective use of
data and information technology to improve healthcare organizational outreach
using the web and electronic commerce infrastructure. The course reviews the
impact of computer services on patient care and health care organizations, and
examples of successful and bankrupt technology firms in health care. The class
will first cover marketing to understand strategies, specifically online health
services. The class will review the changes in e-commerce architecture as it
relates to changes in healthcare delivery, the shifting focus from institution
to consumer in a ‘de-centralized’ Web 2.0 environment. In class, they will
discuss case studies, make presentations, conduct some exercises in web
development, and learn about business proposal development.
The students will have a semester long project to study an emerging technical
solution and build a proposal with it for an on-line healthcare services
solution. They will apply the marketing knowledge and understanding of
healthcare from class to present a proposal at mid-term. They will then work
further on the proposal to develop a prototype, draft a business plan, and
develop materials to market the service solution as the final deliverable for
the course.
At the conclusion of the course students will be able to:
Discuss the use of data and enabling information technologies in
strategic management, financial management, clinical outcomes management,
and public health/population management.
Discuss current and future trends in information technology and design
on-line applications to support health care delivery.
Follow the changing scenario of healthcare services and identify the
potential for on-line information technology applications to support
delivery and management.
Evaluate marketing materials submitted in request for proposals by
health care organizations
Describe various types of information system applications common in
health care organization and integrated delivery systems.
Discuss the challenge issues related to health information management.
Explore emerging technologies and use of technologies in healthcare such
as electronic medical records, telemedicine, electronic commerce, use of
Internet, etc.
Understand why many large-scale information system implementations fail
and how you can facilitate your organization to design or select and then
successfully implement software applications.
Calculates return on investment for information technology projects in
health related organizations.
Reading assignments are provided online as full text material. You need
to be registered at a University with access to the full text library. In addition, the following book is required:
The One to One Field Book The Complete
Toolkit for Implementing
a 1 To 1 Marketing Program by Don Peppers, Martha Rogers, Bob Dorf
Paperback - 288 pages 1 Ed edition (January 5, 1999) Bantam Books; ISBN:
038549369X.
What Is Web 2.0 Design
Patterns and Business Models for the Next Generation of Software
Course attendance is encouraged but not required. To benefit from this course
you need to meet the following requirements:
Familiarity with the US health care system. Class exercises are based on
examples from the US health care system.
Computer (speakers and microphone), camera if possible and broadband
Internet access are needed.
You must have access to and regularly (at least twice a day) use an
email.
Familiarity and access to Microsoft Office suite including Front Page or
equivalent web page authoring software.
Both clinicians and managers are encouraged to enroll.
No previous computing background is assumed.
Microsoft Office software is required. A student version of the software
can be purchased at discounted prices on the web. Also available at Patriot
Store.
Students are encouraged to use virus protection software.
Participation is key to making the experience of everyone a pleasant one. Internet
courses are not only distance learning but also interactive learning. These courses
benefit from student participation. Class participation is worth 10% of
your grade. Class participation means that in each section, you should
either ask a question (see
how) or complete the minute evaluation for the session
and rate the session.
If you ask a question, your question will be answered on the same web page
within 48 hours and the question and the answer would be available for all students to read and benefit
from. Class participation also means that you would become a member of a
professional organization such as
HIMSS,
ACHE,
IHI or other local or
national organizations focused on your career.
Distribution
of the grade
Letter grades
correspond to following numerical grades:
Exam
0%
Participation in "Get Answers" and "Minute
Evaluations"
5%
Participation in professional organization
5%
Completion of 6 assigned (out of 8) Projects
30%
Completion of 2 peer evaluations
10%
Semester
long project developing a Personal Health service
60%
95+
A
90-94
A -
85-89
B +
80-84
B
70-79
C
70-
F
There are no exams. Class participation is 10% of the grade; this is graded
based on participation in discussions and number of comments and questions left
on the web. Assignments are graded for both content and presentation. A rubric
for grading of each project is available through the instructor. The semester
project will have 30% for the Mid-Term presentation, graded for viable concept,
content of knowledge with documented support and presentation. The other 30% for
the semester project will be at the Final presentation, this will be graded for
the prototype, business plan and the presentation.
Course attendance is encouraged but not required. The class would meet
this fall term of 2007 on THURSDAYS from 4:30 to 7:30 pm in person and
broadcast through web. The instructor will provide guidelines for attending
the class online. If students plan to miss a session, they need to inform
the instructor ahead of time. When presenting views on the web, make sure
that these views reflect the literature and readings, you are advised that
your presentations are not constructed based on your experience or common
sense. We all have common sense; we are looking for evidence in support of
claims being made. When you provide comments in peer evaluations, follow the
rubric made available. Maintain a copy of your peer evaluations. Maintain a
copy of all your projects. At end of the semester you will present your
project to the panel, they may review the portfolio to view the entire work
you have done.
A small rapid analysis
assignment follows each set, intended
to test your knowledge of the topic.
One on One marketing of an online health
service.
Draft an email that is going to be sent to
at least 10 people marketing a health care solution.
Use the Microsoft Word mail merge function
and an Excel or Access database of contacts to send the email.
Plan for what subsequent emails will you
send based on responses you will receive.
Report what you sent, what you received and
your introspections about the process.
Evaluation of an online health care services
(modify what is
already available).
Do a Google search for an online health
service.
Build an evaluation sheet for evaluating
the web page.
Conduct the evaluation.
Present your findings.
A
semester-long project for “On-line Health services”
will
be done either individually or in groups of 2 students.
The students in the
semester project will develop a solution for a personal on-line health
service. The solution design will propose a service to support people in
the community to manage their health with access to data from laboratory
tests and their hospital stay. The business proposal should build extended
service for a hospital that has a data integration and collation solution,
such as the commercial solution from Microsoft – Azyxxi. The students will
have access to documents that describe Azyxxi; they will either observe a
demonstration of the solution in class or make a site visit to a Medstar
hospital. A resource person from Microsoft would be available for the
students to consult. The student would present the proposed solution to a
panel that would include industry professionals.
DELIVERABLE at
Mid Term:
A Marketing Proposed for an on-line Personal Healthcare solution:
The project will be conducted through the term and there would be a
mid-term deliverable of a proposal and the background scenario. Here is
a set of steps that should help you in this project:
Select
a personal healthcare service that could be supported by an on-line
application,
Plan the
scenario of how to deliver the on-line service,
To whom should the service be marketed?
Describe the patients/people who will use the system
Identify the people who will pay for the system.
Identify groups within the target group that may have
slightly different interests
What is a free service you can provide to each sub group?
What are potential sources for revenue?
Identify the data sources and the solution design including a visual
concept of the screens.
Select
a URL for the site to access the on-line service. To be useful, the site
needs to keep data on use patterns and you need to have access to this
data
At mid-term (or shortly after), share your work with others in class and
evaluate the work of others using the following framework:
Comment on presentation in particular on:
Were the 10 slides requested present?
Does the first slides present the project
Is the project name appropriate?
Is the project promoter and role of participants clearly
identified?
Does the second slide give an outline of the presentation and
adhere to it?
Was the narration clear?
Were the graphics self contained and informative even if the
narration was not present?
Was the use of color and animation judicious and able to
highlight major points?
Comment on the content:
Did the project select a site to market and described the site?
Was the project clear about who they were marketing the site to?
Did the project differentiate the target group in terms of their
interest in the site?
Did the project decide what immediate and free benefit they can
provide to the target group?
Did the project obtain information about the target group from
the web and other sites?
Did the project organize a database for tracking the text of
material they will send?
How do you rate the first email?
It is recommended that the students amend their proposal based on input
from peer group, revise your work and include the suggestions as an appendix
in the final report.
Discuss plans for search engine marketing of your semester
project.
Share report on your one on one marketing with other colleagues
and the instructor
Complete the online "What
Do You Know"
exercise for search engine marketing. Bring your presentation
to class or submit it to instructor by mail (not email).
Assignment due
next week: prepare for "Learn
One, Teach One"
presentations for lecture on creating trust.
If you are enrolled in this course, you would receive weekly communications
from the course faculty. In order to make sure that you receive the
information on time, please
provide
us with your email address.
If you are a student with a disability and you need academic accommodations,
please see Debbie Wyne and contact the Disability Resource Center at 703
993-2474. All academic accommodations must be arranged through the
Disability Resource Center.
George Mason University is committed to complying with the Rehabilitation Act
of 1973 and the Americans with Disabilities Act of 1990 by providing reasonable
accommodations for disabled applicants for admission, students, applicants for
employment, employees, and visitors. Applicants for admission and students
requiring specific accommodations for a disability should contact the Disability
Resource Center at 703-993-2474, or the Equity Office at 703-993-8730.
Applicants for employment and employees should contact Human Resources at
703-993-2600 or the Equity Office. Students and employees are responsible for
providing appropriate documentation and requesting reasonable accommodation in a
timely manner (George Mason University Catalog, 2006-2007, p. 55).
“To promote a stronger sense of mutual responsibility, respect, trust,
and fairness among all members of the George Mason University community and with
the desire for greater academic and personal achievement, we, the student
members of the university community, have set forth this honor code: Student
members of the George Mason University community pledge not to cheat,
plagiarize, steal, or lie in matters related to academic work” (George Mason
University Catalog, 2006-2007, p. 31).
