This course provides a graduate level perspective on the effective use of
data and information technology to improve healthcare organizational outreach
using the web and electronic commerce infrastructure. The course reviews the
impact of computer services on patient care and health care organizations, and
examples of successful and bankrupt technology firms in health care. The class
will first cover marketing to understand strategies, specifically online health
services. The class will review the changes in e-commerce architecture as it
relates to changes in healthcare delivery, the shifting focus from institution
to consumer in a ‘de-centralized’ Web 2.0 environment. In class, they will
discuss case studies, make presentations, conduct some exercises in web
development, and learn about business proposal development.
The students will have a semester long project to study an emerging technical
solution and build a proposal with it for an on-line healthcare services
solution. They will apply the marketing knowledge and understanding of
healthcare from class to present a proposal at mid-term. They will then work
further on the proposal to develop a prototype, draft a business plan, and
develop materials to market the service solution as the final deliverable for
Reading assignments are provided online as full text material. You need
to be registered at a University with access to the full text library. In addition, the following book is required:
The One to One Field Book The Complete
Toolkit for Implementing
a 1 To 1 Marketing Program by Don Peppers, Martha Rogers, Bob Dorf
Paperback - 288 pages 1 Ed edition (January 5, 1999) Bantam Books; ISBN:
What Is Web 2.0 Design
Patterns and Business Models for the Next Generation of Software
Participation is key to making the experience of everyone a pleasant one. Internet
courses are not only distance learning but also interactive learning. These courses
benefit from student participation. Class participation is worth 10% of
your grade. Class participation means that in each section, you should
either ask a question (see
how) or complete the minute evaluation for the session
and rate the session.
If you ask a question, your question will be answered on the same web page
within 48 hours and the question and the answer would be available for all students to read and benefit
from. Class participation also means that you would become a member of a
professional organization such as
IHI or other local or
national organizations focused on your career.
of the grade
correspond to following numerical grades:
Participation in "Get Answers" and "Minute
Participation in professional organization
Completion of 6 assigned (out of 8) Projects
Completion of 2 peer evaluations
long project developing a Personal Health service
There are no exams. Class participation is 10% of the grade; this is graded
based on participation in discussions and number of comments and questions left
on the web. Assignments are graded for both content and presentation. A rubric
for grading of each project is available through the instructor. The semester
project will have 30% for the Mid-Term presentation, graded for viable concept,
content of knowledge with documented support and presentation. The other 30% for
the semester project will be at the Final presentation, this will be graded for
the prototype, business plan and the presentation.
Course attendance is encouraged but not required. The class would meet
this fall term of 2007 on THURSDAYS from 4:30 to 7:30 pm in person and
broadcast through web. The instructor will provide guidelines for attending
the class online. If students plan to miss a session, they need to inform
the instructor ahead of time. When presenting views on the web, make sure
that these views reflect the literature and readings, you are advised that
your presentations are not constructed based on your experience or common
sense. We all have common sense; we are looking for evidence in support of
claims being made. When you provide comments in peer evaluations, follow the
rubric made available. Maintain a copy of your peer evaluations. Maintain a
copy of all your projects. At end of the semester you will present your
project to the panel, they may review the portfolio to view the entire work
you have done.
Build an evaluation sheet for evaluating
the web page.
Conduct the evaluation.
Present your findings.
semester-long project for “On-line Health services”
be done either individually or in groups of 2 students.
The students in the
semester project will develop a solution for a personal on-line health
service. The solution design will propose a service to support people in
the community to manage their health with access to data from laboratory
tests and their hospital stay. The business proposal should build extended
service for a hospital that has a data integration and collation solution,
such as the commercial solution from Microsoft – Azyxxi. The students will
have access to documents that describe Azyxxi; they will either observe a
demonstration of the solution in class or make a site visit to a Medstar
hospital. A resource person from Microsoft would be available for the
students to consult. The student would present the proposed solution to a
panel that would include industry professionals.
A Marketing Proposed for an on-line Personal Healthcare solution:
The project will be conducted through the term and there would be a
mid-term deliverable of a proposal and the background scenario. Here is
a set of steps that should help you in this project:
a personal healthcare service that could be supported by an on-line
scenario of how to deliver the on-line service,
To whom should the service be marketed?
Describe the patients/people who will use the system
Identify the people who will pay for the system.
Identify groups within the target group that may have
slightly different interests
What is a free service you can provide to each sub group?
What are potential sources for revenue?
Identify the data sources and the solution design including a visual
concept of the screens.
a URL for the site to access the on-line service. To be useful, the site
needs to keep data on use patterns and you need to have access to this
If you are enrolled in this course, you would receive weekly communications
from the course faculty. In order to make sure that you receive the
information on time, please
us with your email address.
If you are a student with a disability and you need academic accommodations,
please see Debbie Wyne and contact the Disability Resource Center at 703
993-2474. All academic accommodations must be arranged through the
Disability Resource Center.
George Mason University is committed to complying with the Rehabilitation Act
of 1973 and the Americans with Disabilities Act of 1990 by providing reasonable
accommodations for disabled applicants for admission, students, applicants for
employment, employees, and visitors. Applicants for admission and students
requiring specific accommodations for a disability should contact the Disability
Resource Center at 703-993-2474, or the Equity Office at 703-993-8730.
Applicants for employment and employees should contact Human Resources at
703-993-2600 or the Equity Office. Students and employees are responsible for
providing appropriate documentation and requesting reasonable accommodation in a
timely manner (George Mason University Catalog, 2006-2007, p. 55).
“To promote a stronger sense of mutual responsibility, respect, trust,
and fairness among all members of the George Mason University community and with
the desire for greater academic and personal achievement, we, the student
members of the university community, have set forth this honor code: Student
members of the George Mason University community pledge not to cheat,
plagiarize, steal, or lie in matters related to academic work” (George Mason
University Catalog, 2006-2007, p. 31).